New WTR Special Report reveals what the future holds for brand protection on social media
Out today, WTR’s new Special Report “The future of brand protection on social media” helps brand professionals mitigate the risks and seize future opportunities for brand growth in an evolving digital world.
Navigating the complexities of brand protection on social media is not merely a defensive move, it is a strategic imperative for sustained brand growth and resilience.
This report helps to guide and inform future focuses on brand protection measures, to ensure that brand experts are not only safeguarding their invaluable assets, but also fortifying their brand’s long-term strength in an increasingly competitive digital marketplace.
We provide a snapshot of the current regulatory landscape, outlining the aims and shortcomings of existing and future legislation designed to protect brands and their consumers online, before then hearing from social media platforms themselves on their efforts to partner with brand owners.
We identify the latest and most dangerous risks that brands face on new and increasingly popular social platforms. From counterfeit goods infiltrating new e-commerce offerings to closed groups and deepfakes evading the detection of enforcement regimes, the threats posed to brand integrity are growing and so too is the remit of the brand protection professional. Understanding the various forms of brand abuse that proliferate on social media enables experts to better anticipate and mitigate issues for their brands.
We offer invaluable insight on how to curate a robust brand protection strategy that encompasses both preventive measures and reactive interventions.
Those on the frontline at Christian Louboutin and World Wrestling Entertainment Inc share their real-world experiences working with consumers and fans to combat infringement. Meanwhile, industry veterans discuss everything from drafting watertight influencer agreements to managing brand reputation through a crisis, to help inform a multi-faceted approach to brand protection online.
With the sheer volume of content generated on social media every day, the task of identifying and combatting misuse can seem daunting. However, by leveraging the new techniques and partnerships identified in this report, brand professionals can streamline enforcement efforts and swiftly respond to potential threats, thereby safeguarding their brand assets and preserving consumer trust now, and in the future.
Subscribers can read WTR’s new Special Report in full on the WTR platform or by downloading here.
