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“Very demure, very mindful” frenzy highlights risks for brands when viral trends lead to misreporting

A frenzy of headlines over a TikTok influencer’s rights to her catchphrase raises wider concerns over the risks that legitimate brands face due to trademark misunderstandings and misreporting, argues this week’s Saturday opinion column.

31 August 2024

IKEA brand value drop; Aviator LLC wins $330 million; House of Fraser rebrands – news digest

In our latest round-up, we look at Mangels Industrial failing to acquire a formerly owned domain name, a court ruling on ICE and ICED, and more.

30 August 2024

Cases against online infringers have revolutionised US trademark litigation

Schedule A filings surge and more active enforcers have vastly altered the trademark landscape at US federal courts.

30 August 2024

Nominations open: time to recognise the trademark industry’s very best

Take a minute to nominate the corporate trademark teams that deserve recognition at the next WTR Industry Awards and in the WTR 300.

30 August 2024

Revealed: this year’s Asia-Pacific Trademark 50

We examine the companies protecting trademarks en masse in Australia, China, India, Japan and South Korea – revealing both the largest trademark portfolio owners and the most active filers of the past year.

29 August 2024

Apple continues upwards momentum after AI unveiling: WTR Brand Elite analysis

The WTR Brand Elite indices fell three points across June and July, mirroring a mixed period on the stock markets. 

29 August 2024

Guardians of the stripes: how adidas protects its brand in Latin America

WTR speaks with Roxana Segura from adidas in Chile about what makes the team so effective in its brand protection and enforcement efforts. 

29 August 2024

Kazakhstan issues IP fraud warning; Sweden PRV appoints new DG; trademark increase in Ireland – IP office updates

In our latest update, we look at IPOPHL issuing new rules, the Paraguay IP office head celebrating her first year in office, and more.

28 August 2024

Extensive collaboration and counterfeiting vigilance define the Caterpillar trademark team’s success

Caterpillar’s deep understanding of global counterfeiting networks and a proactive approach to portfolio management have won its trademark team this year’s North America WTR Industry Award.

28 August 2024

Disney has $600,000 verdict overturned; Mars acquires Pringles owner; Tesco files new Clubcard logo – news digest

In our latest round-up, we look at Ikea trialling a second-hand marketplace, the Japanese government publishing AI and copyright guidance, and more. 

27 August 2024

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