Opinion

A new legal framework may be required to govern AI and IP rights, especially in a globalised digital economy.

16 September 2023

Johnny Football, legislators and the NCAA are keeping the issue of name, image and likeness rights in the headlines, but are we any closer to national legislation?

09 September 2023

Martin Brassell, co-founder and CEO of Inngot, argues the need to deliver reliable, comparable and affordable IP valuations to make IP-based lending mainstream, in this week’s guest opinion column.

02 September 2023

This week’s opinion reflects on the challenges of establishing an environment that supports brand collateralisation.

26 August 2023

The latest WTR research points to continued improvements in the work-life balance of trademark professionals. But storm clouds could be gathering, making a continued focus on team wellbeing essential for corporate and law firm leaders.

19 August 2023

This week’s Saturday opinion considers bills being proposed in South Korea to increase the responsibility and liability of e-commerce platforms in combatting counterfeiting.

12 August 2023

Data from UK law enforcement authorities suggests that brand owners cannot afford to divert too much attention from offline networks, argues Saturday's opinion column.

05 August 2023

Smaller law firms stand to benefit the most from AI translation tools, but the current technology may not be worth the risk, argues this week’s Saturday opinion column.

29 July 2023

Better sustainability messaging could be the key to unlocking millions – if not billions – of dollars in brand value.

22 July 2023

A multifaceted approach to constructing and managing portfolios by pairing IP with sustainability at key touchpoints is fast becoming a necessity. 

19 July 2023

In this week’s Saturday opinion, two major brand owners offer their advice for establishing IP operations in Asia – and the pitfalls to avoid.

08 July 2023

Robert Reading, director of government and content strategy at Clarivate, weighs in on why the recent surge of 'random letter trademarks' at the USPTO might be more harmful than it seems. 

24 June 2023

CITMA president Rachel Wilkinson-Duffy takes aim at what she considers the UK system’s biggest flaw, in this week’s Saturday opinion column.

17 June 2023

While many companies are grappling with stagnant budgets, half of law firms have increased trademark work rates, WTR research reveals. Our Saturday opinion considers the implications. 

10 June 2023

WTR’s benchmarking survey reveals that mental health remains a major concern for corporate teams, and companies need to act fast.

03 June 2023

Brand owners in smaller sectors cannot rely on a lack of competition to guarantee consumer loyalty. Investing in brand reputation early is vital to long-term success, argues this week’s Saturday opinion.

27 May 2023

Christopher Parent, lead trademark counsel at Johnson Controls, offers a uniquely personal reflection on the nature of names, brands and what they mean to us, in this week’s Saturday opinion piece.

13 May 2023

The continued negative impact of a partnership that dissolved six months ago illustrates the long-term headache that high-profile brand collaborations can cause when they go awry.

06 May 2023

This year’s World IP Day is set to be used as the launching pad for an announcement that has been the subject of intense debate and lobbying in the patent community. 

22 April 2023

This week’s Saturday opinion piece considers how foreign law firms could approach the Indian market now that it is opening up - with history elsewhere offering vital clues on what the landscape could look like.

15 April 2023