“This is how you screw up your reputation”: Sony trademark fallout highlights challenge of online backlashes
A trademark filing by Sony for the term LET’S PLAY has caused a storm of negative PR for the tech giant. One prominent trademark attorney, who is usually a staunch defender of trademarks in the face of public backlashes, tells <i>World Trademark Review</i> that this is one example that he cannot defend. The angry reaction highlights the reputational challenges that can be faced when a passionate online community is stirred into action.
20 January 2016