Sector: Technology

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Full and stringent examination may lead OHIM to deviate from previous practice

A recent decision of the EU General Court emphasises that the Community trademark decision-making practice is “alive” and evolves along with the understanding of the relevant public within the relevant timeframe.

21 January 2016

“This is how you screw up your reputation”: Sony trademark fallout highlights challenge of online backlashes

A trademark filing by Sony for the term LET’S PLAY has caused a storm of negative PR for the tech giant. One prominent trademark attorney, who is usually a staunch defender of trademarks in the face of public backlashes, tells <i>World Trademark Review</i> that this is one example that he cannot defend. The angry reaction highlights the reputational challenges that can be faced when a passionate online community is stirred into action.

20 January 2016

OEM liability decision protects against bad-faith trademarks, but leaves border protection questions unanswered

The Supreme People’s Court has held that an original equipment manufacturer (OEM) may not be held liable for trademark infringement for exporting products bearing a trademark that is registered outside China, because the trademarks used on such products are not intended to serve as an indication of origin to Chinese consumers and there is thus no likelihood of confusion.

19 January 2016

Revocation applications: form of mark used and principle of partial use

In <i>Sony Computer Entertainment Europe Limited v OHIM (Marpefa SL) </i> the EU General Court considered some of the key principles of applications for revocation of Community trademarks in relation to Marpefa SL’s Community Trademark 1790674 for the VIETA mark registered in Class 9.

13 January 2016

Talkin' 'bout a 3D printing revolution

20 July 2015

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