“Your in-house mandate must change”: 2024 INTA president on evolution of trademark profession

“Your in-house mandate must change”: 2024 INTA president on evolution of trademark profession

Dana Northcott, 2024 president of INTA, sits down with WTR to discuss the evolution of trademark attorneys to general counsel for brands, INTA’s future focuses and what members can expect from the 2024 Annual Meeting.

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