Home
Anti-counterfeiting

Topic: Anti-counterfeiting

AI is the solution to its own disruption: exclusive interview with MarqVision CEO

The brand protection platform's CEO insists traditional monitoring methods “simply are not sustainable” as AI provides the solution to advanced counterfeiting online.

Counterfeit arrests up ten-fold as Europol actions lead to a boom in seizures

Surges in almost all measures show how enforcement bodies’ efforts are succeeding, and highlight the interconnected nature of counterfeiting and organised crime.

Fanatics’ year of expansion makes for an award-winning brand protection team

WTR’s Fashion and Apparel Team of the Year is in a strong position to contribute towards continued brand growth at Fanatics.

Latest content

Brazil: Market growth pushes anti-counterfeiting efforts up the agenda

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Brazil’s economic success is being overshadowed by a boom in the number of infringing goods. Despite the sale of counterfeit products presenting sizeable challenges – particularly online – Brazil has demonstrated remarkable advancements in targeting product piracy.

24 June 2024

Greece: Collaboration and enforcement actions needed to handle surge in digital and offline fakes

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Greece remains a popular hub for counterfeit goods entering mainland Europe, posing risks to public health and brand reputation. Additional pressure from the rise of digital marketplaces warrants more attention from enforcement authorities and better collaboration with rights holders to curb the uptick in infringing products, on and offline.

24 June 2024

South Africa: Targeted law is already scoring big wins against domestic fakes

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

The Counterfeit Goods Act is a crucial weapon in the battle against homegrown infringement, setting out the procedures and penalties needed to take on counterfeiters. Inspectors have far-reaching powers to search for, seize and detain goods that are suspected to be counterfeit.

24 June 2024

Germany: EU directives, international treaties and domestic initiatives boost IP protection

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

German anti-counterfeiting authorities have found their work in national legislation harmonising with EU initiatives and contracted international treaties (eg, the Paris Convention). This sturdy foundation supports the country’s border measures, criminal prosecution, civil enforcement and infringement prevention.

24 June 2024

Evolving online route-to-market strategies and how to combat them

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Digital markets offer an increasing number of distribution channels, of which bad actors can take advantage. Counterfeiters are constantly adapting to the e-commerce landscape, which presents difficulties for IP rights holders and enforcers, necessitating a more targeted approach to combat product piracy online.

24 June 2024

Romania: Customs continues to tackle flow of counterfeits across non-EU borders

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Romania’s borders with non-EU countries mean that the pressure and urgency of Customs’ anti-infringement efforts is heightened. A system combining domestic and EU laws is proving effective at stemming the tide of fake goods entering by land and sea.

24 June 2024

Mexico: Refreshed regime takes aim at administrative infringements and criminal counterfeiting

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Amendments to domestic IP regulations following the US-Mexico-Canada agreement have facilitated a more proactive approach to the trade in fakes and is good news for rights holders operating in Mexico. However, the efficacy of anti-counterfeiting efforts often depends on collaboration between customs authorities and trademark owners.

24 June 2024

China: Multi-pronged approach proves best fit to tackle rise in counterfeits

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

China produces an estimated 80% of the world’s counterfeit products, so authorities are advocating for a ‘three-in-one’ trial reform of its IP rights system. The combination of civil and criminal litigation, investigation and ex-officio enforcement at customs should improve options for rights holders and facilitate a more comprehensive protection system.

24 June 2024

India: Courts zero in on online infringement while collaboration needed for effective offline enforcement

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

An uptick in fraudulent domain-name cases necessitates a sophisticated investigation strategy and courts are actively looking into digital platform compliance to curb this surge. Meanwhile, although enforcement at the border is robust, rights holders must remain in constant communication with India’s customs authorities.

24 June 2024

Global collaboration vital in the fight against counterfeiting

Featured in Anti-counterfeiting and Online Brand Enforcement: Global Guide 2024

Counterfeiting has major consequences for economic stability and consumer health, but there is danger in focusing on blame rather than getting to the root of the problem. Experts posit that international cooperation on enforcement and regulation would be effective in cracking down on illicit trade, but practical implementation is still a long way off.

24 June 2024

Unlock unlimited access to all WTR content