Organisation: FIFA

“Tip of the iceberg”: shocking scale of counterfeit Premier League merchandise market revealed as new season kicks off

Premier League football brands are losing out on close to a quarter-of-a-billion pounds each year, and the problem is only set to worsen, study finds.

19 August 2024

Esports: who are the biggest brands and where are they filing?

Data analysis reveals that individual esports games and teams have different approaches to trademark protection, with particular standout filers.

15 July 2024

Is the distinction between IP firms and service providers becoming obsolete?

In this week’s opinion, we take a closer look at the trend towards law firms embracing technology platforms and tech-based solutions as part of their core identity.

08 June 2024

From in-house leadership to private practice: former AB InBev, FIFA veterans share advice for navigating career change

Two former in-house leaders from AB InBev and FIFA talk to WTR about their recent moves to law firm practices – including what spurred such significant career changes.

04 April 2024

China rises in soft power rankings; Gulf states cultivate influence

Brand Finance has released its 2024 Global Soft Power Index, which tracks the global perception of nation brands.

01 March 2024

South African trademark filings show increasing foreign interest in a region ruled by domestic companies

Trademark filing data reveals significant foreign interest and localised exports, with an unusual top filer last year.

29 November 2023

Major crackdown on informal vendors of adidas football jerseys

The authorities have recently carried out several actions against street vendors of fake adidas jerseys, with one taking place outside the National Stadium only a few hours before the beginning of a FIFA World Cup qualifier match.

28 September 2023

“We are very lucky” – how Manchester United became champions of brand protection

Inside the “fortunate” trademark team that enforces the massive trademark portfolio of football giant Manchester United.

27 July 2023

Emergent tech and electric cars shake up brand landscape

Virtual headsets, electric cars and NFT art make their presence known in Clarivate's 2023 Top 100 New Brands report.

29 June 2023

Manchester United crowned trademark world champions, as Erling Haaland obtains first marks

Manchester United continues to hold the biggest trademark portfolio in world football, followed by Tottenham Hotspur, FC Barcelona and Real Madrid, new research from WTR reveals.

15 May 2023