Functionality in the European Union and the United States: converging worlds or diverging approaches?

Functionality in the European Union and the United States: converging worlds or diverging approaches?

The two key markets show no sign of reaching a consensus when it comes to assessing this vital aspect of trademark protection. Thankfully, Baker McKenzie’s Vlotina Liakatou, Dyan House and Karen Hays have set out a focused checklist for brand owners looking to protect their intangibles in both regions.

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