Organisation: International Olympic Committee

Lacoste accused of NFT scam; Olympics brand value rise; CITMA launches net zero initiative – news digest

In our latest round-up, we look at Pinduoduo removing counterfeit sellers from its subsidy programme, Kiklis Law Firm launching in Alexandria, and more.

06 September 2024

Inside the IOC’s PARIS 2024 portfolio: from the Phryges mascot to priority marks 

As this year’s Summer Olympic Games draws to a close, we analyse the International Olympic Committee’s trademark portfolio for Paris 2024.  

12 August 2024

Staying in lane: the risks around Olympic-themed brand messaging

Brands can capitalise on the games, but should be wary of extra protections enjoyed by the Olympic committees.

08 August 2024

Olympic Committee sues Prime; fake LEGO seizures; Google settles Vizier row – news digest

In our latest news round-up, we look at 14 sports brands, including New York Knicks, being sued by music publishers, the European Anti-fraud Office dismantling a large-scale counterfeit spirits smuggling scheme, and more.

23 July 2024

Esports: who are the biggest brands and where are they filing?

Data analysis reveals that individual esports games and teams have different approaches to trademark protection, with particular standout filers.

15 July 2024

The Enhanced Games: how the ‘doping Olympics’ wants to reinvent sports sponsorship around tech and pharma

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

From the archive: protecting the Olympic brand

Featured in WTR Special Report Q2 2024: Training your defence: the sports brand playbook

15 July 2024

Major sporting events: IP challenges and opportunities for Web 3.0

The economics of events such as the FIFA World cup and the Olympic Games are changing rapidly, as is their sponsorship. With vast sums changing corporate hands, Lorenzo Litta of BRANDIT analyses what IP lawyers need to do to stay ahead as the online environment continues to evolve.

27 October 2022

Pixel problems: IP and licensing remain leading concern for growing e-sports industry

New research has revealed that intellectual property and licensing are among the most significant issues facing the rapidly growing e-sports industry.

13 January 2022

From Tokyo to Brisbane: inside the ever-evolving Olympic brand protection strategy

Jayne Durden, vice president, law firm strategy at Anaqua, reveals how the International Olympic Committee enforces the Olympic brand and what actions sponsors and advertisers should take through every stage of the Olympic cycle.

28 July 2021

Unlock unlimited access to all WTR content