Organisation: McDonald's

Featured in Trademark Litigation Review 2025

The CNIPA is zeroing in on protecting prior rights in opposition proceedings, and recent practices indicate that the administration is increasingly relying on catch-all provisions to curb bad-faith filings. Rights holders must be aware of these emerging trends in order to bolster their chances of success in opposition proceedings.

20 August 2024

The General Court has pared back on the goods and services allowed under the BIG MAC trademark registration in this long-running dispute between McDonald’s and Supermac’s.

11 June 2024

McDonald’s has failed to provide evidence that its BIG MAC mark is used for more than just meat sandwiches, the EU General Court has ruled. The judgment is a “wake-up call” for owners of well-known marks, practitioners say.   

05 June 2024

In our latest round-up, we look at the most-valuable mining brand, Apple releasing the Apple Vision Pro in China without a registered trademark, and much more.

26 March 2024

In our latest round-up, we look at major cities heading to the metaverse, Tony’s Chocolonely being forced to change packaging, and much more.

27 February 2024

While use of BIG JACK was likely to lead consumers to draw a comparison with McDonald's BIG MAC, this alone did not demonstrate an intention to adopt the mark for the purpose of misleading consumers.   

12 December 2023

In our latest round-up, we look at a warning over counterfeit ‘Wonka’ and ‘Prime’ bars, Ulmer and Greensfelder merging, and much more.

08 December 2023

Fast-food giant McDonald’s has failed to prevent the registration of the stylised mark MAC for retail and wholesale services relating to food and drink.

29 September 2023

WTR takes a look at the current brand protection ecosystem on the Bluesky Social platform, with our research identifying active impersonation accounts related to major brands. 

25 August 2023

WTR speaks with Koo’s head of legal & policy about what trademark practitioners need to know about protecting their brands on the platform.

06 April 2023