Organisation: Netflix

Disney has $600,000 verdict overturned; Mars acquires Pringles owner; Tesco files new Clubcard logo – news digest

In our latest round-up, we look at Ikea trialling a second-hand marketplace, the Japanese government publishing AI and copyright guidance, and more.

27 August 2024

Brand Tracker: January-April 2024

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 31 leading companies.

01 July 2024

NETFLIX v WEEDFLIX: Netflix fails to prove reputation of its marks in the EU

The evidence did not convincingly demonstrate the degree of recognition of the NETFLIX marks or that the marks were known by a significant part of the relevant public on the relevant date.

10 June 2024

Advertisement Board: use of competitors' trademarks as keywords leads to unfair competition

The board imposed a suspension on advertisements in which a company's trade name or trademark is used as a keyword by competitors, on the ground that such advertisements are misleading to consumers.

06 June 2024

Inaccurate media reporting and David v Goliath framing is harming IP industry, report finds

A new report from the UK Intellectual Property Office has cast light on the shifting landscape of trademark discussions within the UK media.

06 May 2024

Crisis management on social media

Featured in WTR Special Report Q1 2024: The future of brand protection on social media

18 April 2024

Brand Tracker: September-December 2023

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 31 leading companies.

11 March 2024

Lando Norris takes pole position in F1 trademark race, as drivers expand brand portfolios

Lando Norris and Lewis Hamilton own the most trademarks of all Formula 1 drivers taking part in the current 2024 season, analysis by WTR finds.

04 March 2024

WTR Brand Elite analysis: January 2024

Featured in Stock market performance

The WTR Brand Elite indices closed out January at its highest level since we started tracking the data in January 2018. A number of companies also hit six-year highs, including some big hitters in the technology space.

26 February 2024

50 years of Hello Kitty IP, from coin purses to metaverse cafés

On the 50th anniversary of Hello Kitty, WTR looks back at five decades of brand licensing agreements and trademark filing data for parent company Sanrio.

13 February 2024