Organisation: Tesla

With Elon Musk’s X Corp facing litigation in the United States, a registration refusal at the EUIPO and a loss of $3.2 billion in Twitter/X brand value, experts reflect on the company’s current brand strategy – and the challenges of promoting and protecting a single letter mark like X.

24 July 2024

In our latest round-up, we look at the NCAA being sued by 16 more college athletes, The Rolling Stones heading to the metaverse, and much more.

05 July 2024

In what appears to be a first for Slovenia, the Ljubljana Circuit Court has replaced four categories listed in international TESLA registrations with smaller subcategories, without explicit request from either party.

04 July 2024

Brand Finance has released its 2024 Sustainability Perceptions Index, which estimates how much of a brand’s total brand value can be attributed to positive ESG perceptions.

05 March 2024

The four Texan district courts may see surging trademark case numbers as the state attracts more business.

23 February 2024

WTR speaks with experts – including a Vision Pro app developer and an IP specialist – to understand what brand owners need to know about the Apple Vision Pro.

08 February 2024

Featured in Stock market performance

Stock prices bounced back in 2023, with our WTR Brand Elite indices rising 15 points across the year. Tech companies were instrumental in driving growth.

05 February 2024

Featured in WTR and IAM Special Report Q4 2023: IP Disruptors 2024: The companies and people driving change and upending IP norms

25 January 2024

After an incredible 74% increase in value, Apple has reclaimed its title as the world’s most valuable brand.

17 January 2024

WTR identifies trademark registrations that suggest Tesla may encounter legal hurdles in introducing its Cybertruck to the Asia-Pacific, European and South American markets.

06 December 2023