Region: Thailand

Thailand: Examiners’ unique approach to distinctiveness underscores complex registration process

Featured in The Trademark Prosecution Review 2025

There are several key aspects of Thailand’s registration process that rights holders need to know, from the first-to-file system to renewals. One crucial element is that examiners often consider abbreviated marks to be non-distinctive; the same goes for captions or descriptions of goods or services.

06 September 2024

NO FAKES introduced; ASEAN design law treaty; El Salvador’s new IP law – legislation and policy watch (August 2024)

WTR’s monthly column tracks trademark and related policy developments, including the progress of major bills, from around the world.

02 September 2024

The wait is (almost) over for local certificates for IR designations 

A technical glitch at the Trademark Office has now been resolved, which represents a significant milestone for brand owners waiting for their local certificates.

29 August 2024

AI integration at ASEAN and Hong Kong IP offices – at a glance

IP offices across the Association of Southeast Asian Nations and Hong Kong are taking a proactive approach to adopting AI in trademark procedures.

26 August 2024

Nike sues shoe-making kit sellers; Bangkok counterfeit Botox ring; FTC franchisor warning – news digest

In our latest round-up, we look at Panama Customs seizing around $83,000 worth of fake adidas and Louis Vuitton products, Elon Musk failing to dismiss X Social Media's infringement suit, and much more. 

16 July 2024

How to manage the surge in counterfeit automotive parts in Southeast Asia 

Rouse lawyers break down the reasons for a surge in counterfeit automotive parts in Southeast Asia and discuss how brand owners can tackle the growing problem. 

03 July 2024

ASEAN Digital Economy Framework must include IP provisions 

The IP community should be lobbying for the proposed ASEAN Digital Economy Framework Agreement to explicitly include IP-related provisions, urges this week’s Saturday opinion column.

22 June 2024

Social media in Thailand: what brand owners need to know

Featured in Social media around the world: a brand protection perspective

In the next edition of our social media brand protection series, we turn our attention to platforms in Thailand.

24 April 2024

Earth Day: why brands are struggling to register green marks in Southeast Asia

On this year's Earth Day, representatives from Rouse explore the challenges of registering and using green marks in Southeast Asia.

22 April 2024

The TCIRs system: leveraging customs recordation and seizure for robust IP protection

In good news for trademark and copyright owners, the Customs Department has recently made a concerted effort to implement the TCIRs system at all ports in the country.

23 February 2024

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