WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
Recently honoured as WTR’s Entertainment and Media Team of the Year, we take a closer look at elements of Middle-earth Enterprises’ success.
Continuing our sneak peek into the Brand Finance Global 500 analysis due to be published in the upcoming issue of WTR magazine, we take a closer look at the top 10 strongest brands of the past year.
02 April 2020
WTR is pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams featured on this year’s shortlist are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon.
01 April 2020
INTA has published the Brands and CSR Survey Report, which builds up a picture of corporate social responsibility (CSR) activities in the trademark community, and comes at a time when brands have an increasingly critical role to play.
01 April 2020
To kick off this new regular series looking back through our archive of world-class trademark content, we present five exclusive interviews with corporate brand leaders.
28 March 2020
In our latest opinion column, we consider how brands are responding to the covid-19 pandemic, and the important role that trademark professionals can play.
26 March 2020
WTR’s annual Global Trademark Benchmarking Survey demonstrates that diversity and inclusion programmes are now the norm at corporate level, but good intentions are no longer enough for law firms experiencing growing client demand for concrete policies.
24 March 2020
Nestled within Salesforce is a tiny trademark team. WTR sat down with Kiran Belur and Kristin de la Vega to see how they manage the tech giant's portfolio.
17 March 2020
The new Intel Rule demands above-average diversity from outside counsel and could pave the way for other major companies to follow suit.
03 March 2020
In a conversation with WTR, Andrew Cooke, general counsel of e-sports team Fnatic, reveals that an entire generation of e-sports athletes are waking up to the power of their IP as brands race to catch up with this rapidly evolving consumer market.
27 February 2020
WTR sat down with FIFA's Daniel Zohny at INTA's recent Europe conference 'Brands, Sports, and E-sports: A Brand ®evolution' to discuss how e-sports could radically change the work of sports IP professionals.
24 February 2020
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