Topic: In-house operations

Latest content

A tech giant with a portfolio to match: exclusive interview with PayPal’s in-house counsel

Cliff Webb and Olga Stansell discuss how they've led PayPal’s lean two-person trademark and brand protection team in one of the world's fastest-moving companies.

06 July 2020

Amazon seeks to send message in legal collaboration with Maison Valentino

Amazon.com and Maison Valentino have launched a lawsuit against  Kaitlyn Pan Group and Hao Pan, claiming that the defendants had launched a line of shoes that copy the look and design of the Valentino Garavani Rockstud shoes.

19 June 2020

An inside look at Lego’s Latin American brand protection operations

In June 2019 Arturo Ishbak Martínez joined Lego Group to become its first senior counsel for Latin America. One year on, he sits down with WTR to provide insight into the company’s brand protection approach.

04 June 2020

Leading a team through mandatory work from home: the Facebook experience

In this exclusive guest post Mike Yaghmai, Facebook’s head of brands and marketing legal, explains how the brand team responded to the ‘new normal’ of remote working and offers leadership tips for those managing though the current coronavirus climate.

14 May 2020

Preparing for the new normal: industry experts on how trademark practice is adapting in the covid-19 era

WTR convened a small panel of trademark experts to dig deeper into the changes that practices are likely to experience in the medium to longer term.

13 May 2020

A new normal: trademark community on life during and after the coronavirus pandemic – exclusive survey results

New research from WTR reveals the brand protection challenges being faced by trademark professionals during the covid-19 crisis, finding practitioners facing significant salary cuts, increased infringement and the spectre of budgets being slashed.

12 May 2020

Inside Treasury Wine Estates’ 10-year battle to register its Penfolds mark in China 

WTR speaks to Treasury Wine Estates’ global director of intellectual property to get the inside track on how the company prevailed in a decade-long trademark squatting case.

23 April 2020

How the Spartan Race brand fights back against trademark norms: exclusive interview with general counsel Deanna Sheridan

Deanna Sheridan, general counsel at Spartan Race, tells WTR how she has maintained the brand's determined identity through a crisis that halted all of its events.

23 April 2020

The strategy behind 3M’s aggressive litigation approach against N95 price gougers

3M has filed four suits alleging trademark infringement against distributors of its N95 respirator masks. The cases may serve as an example of how brands can leverage an aggressive litigation strategy to send a message to the wider world.

16 April 2020

WTR Industry Awards 2020: the shortlist revealed

The WTR Industry Awards 2020 honour leading trademark teams and individuals across a range of sectors. Here we unveil the shortlist.

06 April 2020

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