WTR’s Hospitality and Travel Team of the Year has been busy establishing and defending Airbnb’s well-known mark around the world, contributing to the company’s remarkable rise in brand value post-pandemic.
Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands.
Recently honoured as WTR’s Entertainment and Media Team of the Year, we take a closer look at elements of Middle-earth Enterprises’ success.
WTR’s trademark elite look back at the challenges they have faced and pass on their hard-earned lessons to the young IP professionals to whom they will eventually pass the torch.
09 September 2020
Trademark practitioners around the world discuss the long-lasting impact that the covid-19 pandemic and latest technological trends are likely to have on IP practices, client demands and the wider brand protection landscape.
07 September 2020
In an in-depth interview, David Modzeleski explains how Discovery Inc’s IP strategy is just as creative as the company’s TV show creation teams.
28 August 2020
WTR sits down with Bhonsle to discuss how she keeps 'love them or hate them' brand Crocs's counterfeit and prosecution needs in step.
20 August 2020
In-house elite from this year’s WTR Global Leaders supplement share some of the most significant obstacles that they are facing – especially when it comes to counterfeiting – as well as how to win through.
18 August 2020
Whether it is teaching children or engaging key stakeholders, there is still much work to be done in promoting IP issues. Trademark leaders explain how they are helping to spread the word through positive action and community engagement.
17 August 2020
Coordinating the trademark needs of any business always requires a keen sense of the inner workings of the company. WTR spoke to Wells Fargo's team on business integration.
14 August 2020
In-house elite from this year’s WTR Global Leaders supplement share their top suggestions for engaging other functions and pursuing enforcement with a finite budget.
03 August 2020
Mike Yaghmai, head of brands and marketing legal at Facebook, explains how the team approaches budget management and prioritisation. Crucially, he also explores techniques to facilitate team and client buy-in.
13 July 2020
In-house counsel from a range of industries and jurisdictions provide their insight into the diversity landscape of the trademark world, reflecting on their personal experiences and offering further steps towards a truly inclusive working environment.
08 July 2020
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