Organisation: Microsoft

Microsoft’s head of trademarks, Cam Gatta, reveals how the team overcomes the challenges of protecting some of the world’s most recognisable and valuable brands. 

05 September 2024

The AI boom has seen NVIDIA’s brand value increase 163%, making it the fastest-growing tech brand of the past year, while Apple reclaims its title at the top of the pile.

22 August 2024

Featured in Stock market performance

Apple was the standout stock market performer through May, with technology brands posting strong results. 

02 July 2024

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 31 leading companies. 

01 July 2024

In our latest round-up, we look at ECTA announcing that its next Annual Conference will be in Berlin, East IP expanding, and much more.

28 June 2024

Law and technology experts explore the interaction of intellectual property and AI, while others offer advice on integrating new technologies, at a legal tech conference in London.

17 June 2024

Featured in Stock market performance

The WTR Brand Elite indices fell six points in April. This was accompanied by mixed performances across major stock markets.

03 June 2024

The world’s most valuable company is up for the final instalment of our series on trademark litigation in the United States by the Big Five tech companies.

24 May 2024

Among those honoured at this year's WTR Industry Awards were the trademark teams from adidas, Fanatics, Harley-Davidson, Jack Daniel’s and Yum! Brands.

22 May 2024

Following in the footsteps of the EU Parliament, the US Congress is now contemplating a piece of legislation that would force AI developers to disclose which copyright-protected materials were used to train their generative AI tools. 

11 April 2024