The data is in – the metaverse is here to stay

One could be forgiven for envisioning the brand implications of Web 3.0 as an obstacle on the distant horizon, however, the reality is that these threats may be just around the corner. As exclusive WTR data – as well as other recent research from respected providers – reveals, the brand protection opportunities and challenges are close at hand, and strategies should be put in place to prepare before it is too late