Organisation: L'Oréal

Revealed: this year’s Asia-Pacific Trademark 50

We examine the companies protecting trademarks en masse in Australia, China, India, Japan and South Korea – revealing both the largest trademark portfolio owners and the most active filers of the past year.

29 August 2024

EUIPO trends and top filers: 2023/24

Featured in Trademark register tracker

Aldi and WWE have dramatically increased their trademark filing activity at the EUIPO, while Nike and Rieker Schuh lead the way for registered Community designs.

02 August 2024

Pendency increases at Taiwan IP Office despite continued drop in applications

TIPO's annual report promises to improve efficiency and examination quality despite limited resources and growing pendency.

18 July 2024

Legal Updates you may have missed: fashion and luxury successes

We continue our series highlighting recent Legal Updates you may have missed by looking at success stories in the fashion and luxury industry – providing insights into parody products and the fight against the sale of counterfeit goods on e-commerce platforms, among other things. 

16 April 2024

Brand Tracker: September-December 2023

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 31 leading companies.

11 March 2024

General Court: ‘BI’ element retained independent distinctive role in conflicting marks

The case shows the importance of determining the distinctive or dominant elements of the marks in opposition proceedings, even if the degree of similarity is fairly low.

07 March 2024

Good news for L’Oréal as General Court upholds opposition against LA CRÈME LIBRE

The decision puts into context the percentage of participants in a consumer survey that is required to establish a likelihood of confusion.

05 March 2024

Lando Norris takes pole position in F1 trademark race, as drivers expand brand portfolios

Lando Norris and Lewis Hamilton own the most trademarks of all Formula 1 drivers taking part in the current 2024 season, analysis by WTR finds.

04 March 2024

Revealed: the world’s most active in-house prosecution teams

WTR data analysis uncovers the companies filing the highest number of trademarks in-house – and those filing the highest number across the globe.

20 December 2023

Brand Tracker: May-August 2023

Featured in Brand trademark tracker

The WTR Brand Tracker series uses Corsearch data to shed light on the trademark strategies of 32 leading companies.

19 December 2023

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